They’re he…re!

HALFSLEEVE Classics

Range drops next Wednesday – September 1st. No pre-orders.

Tees $60, Crews $80… Snapbacks coming soon.

We are proud to present, for the first time in Sydney, and with the help of Refill, world famous Japanese photographer Yonehara Yasumasa aka YONE. You’ve all seen his work either in mags or online, now come and check them out in person yo. Psyched! Saturday 25th Sept (about a month from now) @ the new space in Taylor Square – Lo-Fi Collective.

For those of you that don’t already know his work, here’s the official event spiel:

Refill and HALFSLEEVE are proud to present ‘Shake That Ass’ by Yone.

Yasumase ‘Yone’ Yonehare is undoubtedly one of the most dynamic and influential magazine editors and photographers in Japan.

During the 90s Yonehara’s work with the iconic Egg Magazine was instrumental in the emergence of ‘kogyaru’ (Japanese schoolgirl) culture into the global consciousness…. Yonehara’s signature ‘lo-fi sexy’ photographic style was established though a collection of erotic Fujifilm ‘cheki’ shots for Smart Girls with some of Tokyo’s hottest models. The unprecedented success of his first book, a folio of these Smart Girl portraits, bestowed him instant fame.

It was at this point that Yonehara’s sphere of influence became global, with brands such as American Apparel ‘appropriating’ his unique photographic style for use in advertising campaigns. A new genre of editorial photography was born, founded on Yonehara’s instant Polaroid style.

In 2007 Yonehara launched the online publication cexwork.com which blends erotic art with blogs by influential photographers, friends and tastemakers from around the world.

Yone has spent recent years exploring themes of eroticism, continuity within discontinuity and the power of repetition in a series of acclaimed photographic exhibition.

A Creative Director sought by fashion labels, music groups and advertising agencies around the world, Yonehara brings a unique aesthetic, vision and Japanese pop-culture sensibility to the world of art.

In September 2010 Lo-Fi Collective is honored to be hosting ‘Shake That Ass’ by Yasumasa Yonehara, an exhibition of original photography and installations.

Some of Yone’s past work. Not a bad gig ey.

Yone at his ‘08 exhibition at House of Casette, LA.

Yone features heavily in the last edition of Acclaim Mag; happysnap on our ‘09 Japan trip.

HALFSLEEVE extended fam and artist of our very first tee, Julian Meagher is having a new show at the Chalk Horse starting on the 3rd Sept. New works include some idiot and his halfsleeve… ha!

Like that pan across at the end? We did haha. No frikkin idea whats going on across the road, but shits been going on all day. Shut up already!

... and while we’re on the topic, here’s a vid dedicated to homeboy Ledwig (North Face).